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Endlessly curious, slightly obsessed with improving things, and happiest when turning messy challenges into something clear, structured, functional, and genuinely useful. I care about building things that make a real difference for the people using them. Always hands-on, always making things work. Based in Hamburg, St. Pauli 🏴☠️
Years of Experience in UX | UI Design
- SaaS
- Complex Workflows
- Product Discovery
- Data-Driven
- B2B & B2C
- Design Systems
- Accessibility
- Mobile Apps
- AI-Assisted Development
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Building Tools That Support Real Work
Currently, I’m looking to work again in a collaborative product environment, ideally one where user research and data-informed UX decisions are part of the process. I’m especially interested in B2B products that create real value and genuinely support people in their work.
Curious? Let’s build together!
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A Year for Reflection, Growth & Greater Depth in Product Design, Systems & AI
I intentionally took time to deepen my product design craft, focusing on accessibility, AI, advanced prototyping, and scalable design systems. When I was asked to help position Wunderkopf Technologies as an independent IT platform, I took the opportunity to revisit and evolve the design system I had created years earlier. Alongside this, I designed and built my own website with HTML, CSS, JavaScript, PHP, and AI-assisted development.
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End-to-End Product Design for an Enterprise SaaS Tool
As Lead Product Designer at Facelift Engage, I led UX/UI design in an agile, cross-functional product team. User research and product analytics helped us make targeted UX adjustments based on actual user behavior. Through interviews, usability testing, discovery workshops, and competitive analysis, we simplified complex workflows, improved accessibility and collaboration, integrated AI-supported features , and shaped a more scalable, future-ready product.
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From the First Online Shop to an E-Commerce Ecosystem
At Wunderkopf, I started by designing the first online shop, followed by its back-office system and additional shops. This expanded to include warehouse tools, salon management with an integrated POS system, and appointment booking . I also created a first Design Library with token structures for this e-commerce ecosystem. Working across these applications and business processes shaped my understanding of complex workflows and systemic product design.
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First Steps into UX
I entered the world of e-commerce in 2016 while working at The Creative Club, where I collaborated with a colleague in the in-house design team on the relaunch of stoffe.de. We rethought the interface, visual direction, and user flows from the ground up. This is where I gained my first hands-on experience in digital UX.
Coming soon
- Communication Design University
- Advertising Agency
- Design Agency
- Creative Direction
- Freelance
Years of Experience in Visual Design
I studied communication design until 2011 and started out in advertising and design agencies. From campaigns and infographics to brochures and brand materials, this foundation in structuring complex content and creating visual harmony still shapes my product design today, where function and clarity meet a modern, welcoming look.
My professional journey 2008-2026 a quick visual overview
For a deeper look, explore my selected case studies, featuring product details, challenges, design decisions, and insights into how I work.
Curiosity has always been my red thread, shaping how I think, question, and connect, and keeping me learning every single day.
I regularly took part in further training
- Adobe XD, Sketch, Figma
- Prototyping & Animation
- Design Thinking
- UX Design
- Accessibility
- HTML & CSS
- WordPress







