Lead Product Designer for
Facelift bbt Engage
From Legacy to Efficacy:
See how rebuilding the smart and collaborative inbox for nearly every major social network helped community managers work faster, collaborate more smoothly, and now benefit from more efficient, AI-supported workflows.

- Acceptance Criteria
- Accessibility
- Agile
- AI
- Component Library
- Design System
- Dev Handoff
- Heuristic Evaluation
- Iconography
- Kanban
- Keyboard Navigation
- Mobile App
- MVP
- Product Design
- Prototyping
- Responsive Design
- SaaS
- Tracking Events
- Usability Testing
- User Research
- WCAG 2.1 AA
- Workflows
- Figma
- Hotjar
- Jira
- Miro
- Mixpanel
- Productboard
- Sketch
- Storybook

Preview:
A quick look at the outcomes we delivered during the new Engage relaunch
Research & Data
More data-informed product decisions through tracking events and user interviews
AI Support
AI integration and preparation for future AI-supported workflows
Responsiveness
A more flexible and adaptable inbox for different moderation workflows
Collaboration
Smarter, more seamless team collaboration and quicker handovers
UX Impact
Reduced cognitive load and improved orientation in complex moderation workflows
Accessibility
WCAG 2.1 requirements were considered throughout our design decisions
Icon Library
Improved product clarity and consistency through a rebuilt global icon library





