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Endlessly curious, slightly obsessed with improving things, and happiest when turning messy challenges into something clear, structured, functional, and genuinely useful. I care about building things that make a real difference for the people using them. Always hands-on, always making things work. Based in Hamburg, St. Pauli 🏴‍☠️

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Years of Experience in UX | UI Design

  • SaaS
  • Complex Workflows
  • Product Discovery
  • Data-Driven
  • B2B & B2C
  • Design Systems
  • Accessibility
  • Mobile Apps
  • AI-Assisted Development
  1. Building Tools That Support Real Work

    Currently, I’m looking to work again in a collaborative product environment, ideally one where user research and data-informed UX decisions are part of the process. I’m especially interested in B2B products that create real value and genuinely support people in their work.

    Curious? Let’s build together!

  2. A Year for Reflection, Growth & Greater Depth in Product Design, Systems & AI

    I intentionally took time to deepen my product design craft, focusing on accessibility, AI, advanced prototyping, and scalable design systems. When I was asked to help position Wunderkopf Technologies as an independent IT platform, I took the opportunity to revisit and evolve the design system I had created years earlier. Alongside this, I designed and built my own website with HTML, CSS, JavaScript, PHP, and AI-assisted development.

  3. End-to-End Product Design for an Enterprise SaaS Tool

    As Lead Product Designer at Facelift Engage, I led UX/UI design in an agile, cross-functional product team. User research and product analytics helped us make targeted UX adjustments based on actual user behavior. Through interviews, usability testing, discovery workshops, and competitive analysis, we simplified complex workflows, improved accessibility and collaboration, integrated AI-supported features , and shaped a more scalable, future-ready product.

  4. From the First Online Shop to an E-Commerce Ecosystem

    At Wunderkopf, I started by designing the first online shop, followed by its back-office system and additional shops. This expanded to include warehouse tools, salon management with an integrated POS system, and appointment booking . I also created a first Design Library with token structures for this e-commerce ecosystem. Working across these applications and business processes shaped my understanding of complex workflows and systemic product design.

  5. First Steps into UX

    I entered the world of e-commerce in 2016 while working at The Creative Club, where I collaborated with a colleague in the in-house design team on the relaunch of stoffe.de. We rethought the interface, visual direction, and user flows from the ground up. This is where I gained my first hands-on experience in digital UX.

    Coming soon
  • Communication Design University
  • Advertising Agency
  • Design Agency
  • Creative Direction
  • Freelance
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Years of Experience in Visual Design

I studied communication design until 2011 and started out in advertising and design agencies. From campaigns and infographics to brochures and brand materials, this foundation in structuring complex content and creating visual harmony still shapes my product design today, where function and clarity meet a modern, welcoming look.

My professional journey 2008-2026 a quick visual overview

For a deeper look, explore my selected case studies, featuring product details, challenges, design decisions, and insights into how I work.

Advertising concepts created during communication design studies

2008–2011 · Sole Designer

Ad concepts created during my communication design studies.

  • Visual Design
Retouching and compositing work from communication design studies

2008–2011 · Sole Designer

Retouching and compositing work created during my communication design studies.

  • Visual Design
Editorial layouts created during communication design studies

2008–2011 · Sole Designer

Editorial layouts created during my communication design studies.

  • Editorial Design
Graduation project with stop-motion music video and promotional design

2011 · Sole Designer + Creative Collaboration

Stop-motion music video created from 3,000+ photographs, including concept, visual design and production.

  • Motion Design
  • Visual Design
  • Print Materials
Telekom and T-Systems campaign design materials

2012 · Design Collaboration (Team of 3)

Campaign ideation, retouching, shooting preparation & adaptations.

  • Visual Design
  • Iconography
  • Scribbles
  • Print Materials
Internal oncology information materials and infographic design

2013–2014 · Design Collaboration (Team of 2)

Internal information materials on oncology structures & products.

  • Visual Design
  • Infographic Design
  • Print Materials
Illustrations and campaign materials for various client projects

2013–2014 · Design Collaboration (Team of 2)

Visual concepts, illustrations and campaign materials for various client projects.

  • Visual Design
  • Illustration
  • Print Materials
Multiple sclerosis awareness campaign infographics

2013–2014 · Design Collaboration (Team of 2)

Information materials for a multiple sclerosis awareness campaign.

  • Visual Design
  • Infographic Design
  • Print Materials
Illustration for the Menschenbilder seminar at the University of Hamburg

2014 · Sole Designer

Cover illustration for the 2014 “Menschenbilder” seminar at the University of Hamburg’s Department of Psychology.

  • Illustration
Brand identity, packaging and web design

2013–17 · Sole Designer

Brand identity, packaging, web and promotional materials.

  • Visual Design
  • Brand Design
  • Print Materials
Visual identity and exhibition campaign materials

2015 · Sole Designer

Visual identity and promotional materials for an exhibition campaign.

  • Visual Design
  • Print Materials
Schwarzkopf social media campaign visuals

2016–2021 · Sole Designer in a Creative Collaboration with DWC

Social media visuals, photo edits and compositions.

  • Visual Design
Stoffe.de shop redesign and campaign materials

2016–2019 · UI/UX Designer in a Cross-Functional Product Team

Shop redesign, landing pages, teasers, icons, marketing materials and shooting preparation across different teams.

  • UX/UI
  • Iconography
  • Infographic Design
  • Visual Design
  • Motion Design
  • Print Materials
Wunderkopf online shop, backoffice, warehouse and salon management interfaces

2019–2021 · Sole UX/UI Designer

Online shop with booking and checkout flows, plus B2B SaaS backoffice, warehouse tool and salon management & login flow.

Juhudu online shop and custom iconography

2020 · Sole UX/UI Designer

Logo, online shop design, visual identity & custom iconography based on the existing Wunderkopf e-commerce system.

  • UX/UI
  • Brand Design
  • Visual Design
  • Iconography
The Aussie Guy online shop and brand identity

2020 · Sole UX/UI Designer

Logo, online shop design & visual identity based on the existing Wunderkopf e-commerce system.

  • UX/UI
  • Brand Design
  • Visual Design
LaTour mobile app design

2021 · UX Collaboration · Sole Designer

App design challenge during professional training in UI/UX.

  • UX/UI
  • UI Library
Trader website, brand identity and business card design

2021 · Sole Designer

Logo, brand identity, website and business cards, including how-to content designed to explain the service and build trust.

  • Brand Design
  • Web Design (WordPress)
  • UX/UI
  • Print Materials
  • Visual Design
  • UI Library
Finartis website and brand identity

2022 · Sole Designer

Logo, brand identity, business cards and website design focused on explaining the service and building trust.

  • UX/UI
  • Brand Design
  • Print Materials
  • Visual Design
Facelift Engage B2B enterprise SaaS inbox

2022–24 · Lead UX/UI Designer in a Cross-Functional Product Team

B2B enterprise SaaS inbox redesign, making workflows more effective, collaborative, focused, accessible and user-centered, with clearer status visibility, better guidance and AI support.

Playkit app design

2025 · Sole Designer

App design during professional training in UI/UX, design systems and animation with Figma.

  • UX/UI
  • UI Library
  • Illustration
  • User Research & Data
Two-player online game created with Lovable

2025 · Sole Designer

A Case Study about building a online game with Lovable, while getting AI to reproduce my Figma design system 1:1 and learning how to write better prompts...

Wunderkopf Technologies corporate website and product interfaces

2025 · Sole Product Designer

Corporate website for 150+ IT services, design system extension and UX improvements across multiple products.

Mandy online portfolio and design system

2024–26 · Sole Designer

Designed and developed my user-centered, interactive portfolio featuring personalized application tours, using WordPress, HTML, CSS, JavaScript, PHP, and AI-assisted development.

  • UX/UI
  • UI Library
  • Web Design (WordPress)
  • User Research & Data
  • Frontend Development (AI-assisted)
  • Visual Design
  • Motion Design
  • Infographic Design

Why
How
When
Pattern
What if
Connection
Optimize
Really?
Context
Solution
Improve
What for?

Curiosity has always been my red thread, shaping how I think, question, and connect, and keeping me learning every single day.

cimdata certificate 2025: UX accessibility, AI tools and Figma prototyping.cimdata certificate 2022: UI/UX design, usability and design thinking.

I regularly took part in further training

  • Adobe XD, Sketch, Figma
  • Prototyping & Animation
  • Design Thinking
  • UX Design
  • Accessibility
  • HTML & CSS
  • WordPress